The controversial U.S. reality star has invited her followers to attend the official launch of Diamond Illuminating and Lightening Cream in Lagos. Blac Chyna is collaborating with skin bleaching queen Nigerian-Cameroonian singer Dencia to launch the new product.
So if you’re familiar with the model and social media influencer that is Blac Chyna, you know that she has quite the enterprising spirit. In short, she knows how to secure a bag.
In addition to monetising her social media presence, Chyna has built up her resume to include hosting parties, developing her own makeup brand — and that one time she had a reality show with her now-ex-fiancé Rob Kardashian.
Well the mother of two announced on her Instagram that she will be in Lagos, Nigeria, later this month to promote her latest business venture…a skin-lightening cream.
The lightening cream is a collaboration with a brand called Whitenicious, which retails for $250 (£195) for a 100g jar, is described as an “illuminating cream” that provides “radiant protection.”
Whitenicious is the creation of Cameroonian pop musician and beauty entrepreneur Dencia, whose viral images showing a noticeable change in her complexion served as the springboard for the brand.
“This product doesn’t have hydroquinone, it doesn’t have steroids, and it doesn’t have mercury,” she said. The singer has also appeared on Channel 4 to defend her brand and argue for freedom of choice.
Long-term use of bleaching creams designed to make skin lighter has been linked to cancer, as well as kidney damage, blindness, and depression.
And people have accused Chyna of further perpetuating the idea that lighter skin is more desirable and better in a region where the regular use of skin-lightening products is already significantly high.
According to the World Health Organisation,
nearly 77% of Nigerian women, the highest percentage in the world, use
skin-lightening products regularly. Skin bleaching is also endemic in
other parts of the world, such as India, Taiwan, and Hong Kong.
A representative for Chyna told TMZ that she has been using the brand for years to help manage hyper-pigmentation and took the deal with the intent of helping other black women who have similar “skin issues.”